“I was sceptical, but it worked very well – we sold out of everything by lunchtime on Day 2, so next time we’ll bring more.
I enjoyed having stock and selling on the stand – something we haven’t done before. I was concerned it would be a less diverse crowd; maybe it was a little, but there were still plenty of visitors who weren’t old men. I thought the Sunday morning quiet ticket was a weird idea but again it seemed to work well. Well done again – you really know what you’re doing.” – Tom, Music Thing Modular
“We were extremely satisfied with the event and would rate our likelihood of returning a solid 10 out of 10. Our stand was constantly busy with high-quality attendees, and the show served our demographic very well, leading to great sales and connections. Comparing it to the past free shows, this ticketed event felt just as busy and just as good, and we would say the quality of attendees was a little higher.” – Tom, Arturia
“Very satisfied, we sold more pedals than ever. Our products benefit from direct engagement, so events like these are very useful for us.” – Tyler, Chase Bliss
“10 out of 10. Very satisfied, greatly appreciate the great spot we got. It was perfect. Sometimes we had a few people queuing, but they loved to watch as well, we had around 80-100 demos over the two days, which is a great amount, some of them lasting up to 30 minutes.” – Katharina, MiMU Gloves
“Very satisfied. Fun and easy to attend. Customers were nice, interested, and attentive. We had a customer every 5-10 minutes. So consistent traffic. I am glad we brought our own guitar because we would have missed some visitors. We will participate next year!” – Mia, High Tech Distribution
“10 out of 10. Excellent foot traffic, more consistent foot traffic than in past free editions, great organization and communication. Overall we were very satisfied with this event. – Steve, 1010 Music
“9 out of 10. Positively satisfied. This is a unique show in London that gives people a chance to try our product in a unique way, blending the synth and pedal communities.” – Nicolas, BOSS
“9 out of 10. Very satisfied. The SPXPO gave us a fantastic platform to showcase the Erae 2 and to unveil our new ERAE Sounds plugin publicly for the first time. The vibe of the event was focused and enthusiastic — it felt like the right crowd in the right room. For a product like ours, where you really need to put your hands on it to understand what makes it special. We’d love to come back” – Edgar, EmbodMe
“Very satisfied, everything was as expected. There was good engagement, a large, but not overwhelming number of people.” – Otomārs, Erica Synths
“Good flow of people throughout the day this year, we’ll be back in 2026! The ticketing seemed to help spread the flow of customers through the day.” – Adam, Dunlop/MXR/Way Huge
“9 out of 10. Our four Katlas were being played all day long. The audience was spot on and we made some sales. It was a great show, we had a great time. – Ol, Genki Instruments
“10 out of 10. It’s always a busy event with a diverse audience, it is a great social as well as a marketing event!” – Ben, Clacktronics
“The London Synth & Pedal Expo was a great success for us. Whatever you are doing, please keep it up!” – Jason, Knobula
“8.5 out of 10. Overall very satisfied. The event was busy, great atmosphere. The engagement was very good, the people were genuinely interested and curious. ]Due to the ticketed entry we were expecting a lower turnout, especially on the Sunday, but it seems that it was even busier than previous years. But more than that, the people who did show up were more knowledgeable and interested in the products on display.” – Paul, KMR Music
“8 out of 10. It went really well, I had a great time, from my side it felt very organised and with the smaller table it worked out really well for me. The London audience did not disappoint and connected with my slightly more leftfield pedals very well. – Nic, Emptyhead Effects
“The event was great for us – it felt like there was a constant steady stream of people wandering through all weekend with no dead time, and there was always someone waiting to try one of the the two Beat Friends we were demoing. The pedal expo next door brought in a lot more guitarists and non-modular-nerd musicians than usual, and that was really good for us. The venue was cool, and the thorough pre-event communication made it all very easy for us.” – Ben, Audio Computer
“It was super, better than last year. My booth position was good, people were good. I will definitely come back!” – Manu, Leaf Music
“9 out of 10. The event was well organised and attended. Traffic was extremely high on our mezzanine, to the point where we had 2-3 people lining up behind the instruments. Engagement was extremely high.” – George, Source Distribution
“8 out of 10. We are likely to do the event again. There was a good flow of interested participants, and setting up and being present for the event was reasonably easy. Sales post-event were in line with our expectations.” Jacob, Origin Effects
“We really enjoyed the event and had the chance to speak with many interested people. We would be happy to participate again next year.” – Francesco, Mixthesizer
“It was a great experience. Lots of traffic and lots of positive interactions.” – Bill, Acorn
“7 out of 10. The atmosphere was vibrant, and there was a strong sense of enthusiasm from attendees. We had a great time engaging with visitors and showcasing our gear, which made the experience genuinely rewarding. It’s an event that fosters spontaneous conversations and community-building, which are invaluable for both brands and users.” – Jake, Strymon
“Overall I had a great time! Thought the energy was great and loved how busy it was. I wouldn’t make any major changes – felt just right” – Will, Song Athletics
“The general consensus on this was positive – much more focussed crowd [than last year] and have no issue with that being the case moving forward.” – Steve, Audio Distribution Group
“Overall, we were very satisfied with the event, both in terms of organization and the level of engagement and attention towards our products. We were very pleased with both the quality of the contacts we made and the sales achieved.” – Riccardo, MC Sound Lab
“It was great! I really enjoyed it and was very pleased with the response and exposure I gained.” – Nick, The Monk Project
“I was very satisfied, I really enjoyed working the show. Direct engagement, in person demonstration, and conversation with potential customers is invaluable, very useful.” – Tom, DryBell
“Generally good, probably better than the first editions. The ticketed event probably helps, attracting a more select audience.” – Joran, Joranalogue
“The expo seemed a success, there was a nice flow of people.” – Gerrit, Retro Kits